Are you a tradie who wants to build a professional website for your business? You may have come across various website builders like:
- Wix
- Shopify
- BigCommerce
- WordPress
- Duda
- Weebly
- Go Daddy
- Squarespace
Do you want to know why WordPress is the best website for tradies? Well, read more of this blog to find out.
The quickest way to market your products and services and let people know more about your brand is through creating websites for tradies. It will also help you attract more people to your website and convert leads to sales.
WordPress is great for tradies because it has thousands of users around the world in the form of businesses and blogs.
As a website builder that is open source, WordPress allows you to build a website freely and use it without any charges. However, if you want to build a website with professional standards using WordPress, you will pay some premium fees. But you will get access to themes, plugins, widgets, and so on.
The great thing about WordPress is that it contains hundreds of features that allows tradies to craft their websites as creatively and interestingly as possible.
Why WordPress is great for tradies
1. Easy to use
WordPress does not require that its users be skilled with technical skills. You do not need to learn how to write in code or read all the SEO books on the planet. The platform that WordPress provides will take care of everything else.
2. Trusted by experts
In order to succeed in marketing your products online as a tradie, you need to use a website builder that is well recognized by professionals and clients alike. You do not need to build a complex website for your products. All you need is a website that will display the products and services you offer as well as your previous works to attract potential clients. WordPress can help you achieve all that.
3. Secure website
Have you ever searched for a service or product on Google, then received a notification that the link you clicked is not secure? Did you go ahead and visit the site or did you leave and click on another secure link? Chances are high that you immediately left the high risk site. The same could happen to your website if you use the wrong website builder to create your website.
WordPress provides a secure platform for building your website as well as an SSL certificate to prove to your website visitors that your site is safe.
How to maximize WordPress to get more customers
1. Integrate the analytics
There are certain WordPress websites that you can use to your advantage to collect information that will help you boost the website traffic and increase the sales of your online business. The WordPress websites include:
Google Analytics
Once you have created your WordPress website, ensure that you install Google Analytics on your desktop, laptop, tablet, or phone. Google Analytics will help you understand where the traffic of your website is going. If you receive a lot of website traffic but it rarely converts to sales, Google Analytics will reveal it to you.
Hotjar.com
Would you like to track the movements and navigation of your website visitors? Are you curious which part of your website your visitors find more appealing? This information would show you what you need to focus on and the type of content you need to create to attract more potential customers to your website. Hotjar.com will allow you to track the movements and clicks of your website visitors.
2. Improve the speed of your tradie website
Have you ever visited a site that took too long to load and left it immediately? One way to lose customers and visitors fast is having a slow website. If your website is taking more than 5 second to load, then it is too slow. Which tool can you use to improve the speed of your website?
GT Metrix
If you want to know whether your website has great speed or is too slow, you need to install GTMetrix to your device. GTMetrix will help you run the speed tests on your WordPress website easily without requiring you to enter codes. This tool will also provide you with a report of the things that may be slowing down your website.
We recommend that you ensure your website has a loading speed of three seconds or less to avoid losing potential customers.
GTMetrix will also provide you with quick fixes that will help increase the performance of your page.
