The steel industry is particular and has its own rules. However, when it comes to marketing any business, there are similarities that can be applied. Although word of mouth counts a lot in this industry, there are other elements that can differentiate your company from others. Let’s look at what they are, more closely.
Keeping the Business Load High
A metal fabrication business is generally quite large. Inside, you can find many employees using a plasma cutter, to prepare the steel and metal sheets, that will be used in the various projects. It is hard work and the order sheet needs to be filled at all time, if the company wants to stay alive. Therefore, how to give visibility to such a firm, and bringing it to different markets, are the keys to survive and thrive. Here are a few ideas to do just that.
Define what makes you different
Just like in personal relationships, there are reasons why companies chose their suppliers, and they are usually the same as in the other part of their life. They need providers they can depend upon, and that will listen to their needs, specific to each project. But there are other elements that can be a game-changer, and you probably have one of them, if you managed to survive. It can be the price, that is unbeatable, the rapid turn around time or maybe the high quality of the client service you provide, once the sale is made. Find what makes your company unique and promote it primarily.
Listen to your Customers
Many sales people talk too much. They believe that to acquire clients, they have to provide them with a ton of information. However, in the case of this industry, all projects will be different. Therefore, the best thing to do is to listen to what the clients have to say. That way, you can actually respond entirely to what they are looking for. If that is the case, you will then have made a sale, for sure.
Be seen in Industry Gatherings
Even if the conventions are industry members only, you still need to take part of them. Why? Because in this sector, you need to find partners that can contribute to other parts of the project, you will be involved in. That way, you can bring them along in your contracts, and they can do the same in theirs. You suddenly gain a whole new business load, that you did not have prior to finding your new partner. The more you will have, the stronger your business will grow.
