In recent years, there has been a growing concern about the rise of artificial intelligence and its potential to replace human workers – including content writers.
While it’s true that AI language models like ChatGPT are becoming more and more advanced, and can certainly generate high-quality content (there is even evidence to suggest that it is indistinguishable from human-written content), they are not here to replace human content writers. Instead, they are here to assist and enhance their work, saving time, money and energy. In some ways, ChatGPT is writing as calculators are to mathematicians – a tool to be used, and one which can greatly facilitate their craft.
So how exactly will ChatGPT assist content writers in 2023? Here are just a few ways:
ChatGPT can help with generating compelling ideas
One of the biggest challenges for content writers is coming up with new and interesting ideas for their content – this is true whether you are writing content for a website, for a magazine or even for a novel. ChatGPT can assist in this by generating ideas based on certain keywords or topics. Content writers can then take these ideas and build upon them, adding their own unique perspective and voice to create engaging content. Bare-bones content will always be useful, but it’s up to writers to give it an extra flare – and it’s up to SEO content writers to ensure the right anchor text and internal links are included, for example.
AI can improve efficiency
ChatGPT can help content writers become more efficient by providing them with pre-written text that can be used as a starting point for their content. This can save time and effort, allowing writers to focus on other aspects of the writing process, such as research and editing.
While some may see this as cheating in some respects, the question needs to be asked – is this somewhat of an old-fashioned perspective? After all, writers have always used other content as inspiration and information. This is simply the next convenient step along the way.
AI can help to enhance creativity
By providing content writers with a starting point, ChatGPT can actually enhance their creativity. Rather than feeling stuck or blocked, writers can use the generated text as a jumping-off point for their own ideas and inspiration. After all, you might not completely agree with everything suggested by ChatGPT, but the suggestions presented might just prompt you to think about a given topic in a way you haven’t before.
ChatGPT can even provide guidance on writing
One lesser-discussed benefit of ChatGPT is its capacity to offer guidance and feedback. ChatGPT is hugely useful in this respect – it can analyze work and give input with regard to tone, style, and grammar. This can help writers improve their skills and create better quality content.
Mercifully, ChatGPT can handle repetitive tasks
In addition to generating ideas and providing guidance, ChatGPT can also handle repetitive tasks such as formatting and keyword research. This can free up content writers to focus on more important aspects of their work. In fact, this aspect of ChatGPT could prove hugely useful to SEO agencies, who need to cater to a number of clients without ever compromising on quality.
ChatGPT has instant access to unlimited resources
What’s the real time suck for writers? Often, it’s the research phase – not just reading and analyzing, but knowing where to look to find the best information. ChatGPT can instantly search a huge range of resources and data, from books, articles and across the web. Having said this, writers will likely want to follow up to ensure they are citing the correct sources, but it’s always easier to find information when you know what it is you are looking for!
While it’s true that ChatGPT and other AI language models are becoming more advanced, they are not here to replace human content writers. By working together with ChatGPT, content writers can create high-quality content that engages and inspires readers in 2023 and beyond.
