Are you trying to grow your business? Or do you want to boost your presence in the local community?
Custom stickers are an excellent way to promote your brand. In the next few minutes, we’ll give you nearly a handful of ideas to help your brand grow using stickers.
Firstly, why stickers?
Stickers are a great way to promote your brand because of their low cost & that people don’t perceive them to be an advertising tool. If given as part of your product packaging or a handout, most people see them as a gift.
Giving gifts to potential & current customers has proven to be an excellent strategy for increasing sales because of social psychology’s rule of reciprocity.
So how do you best use custom stickers to grow your brand?
Here are four ideas to get started.
1. Include stickers with your orders
Because stickers are such a low cost adding them to your product packaging is a no brainer. There are good reasons world-class brands like Apple include stickers with their products.
Google itself says there are 3.3 billion mentions of brands per day & 94% of these mentions occur offline. We know many consumers say they’re highly likely to buy based on word of mouth recommendations.
Imagine commuters on packed trains all seeing your brand’s sticker on the back of a laptop. That can be powerful.
Don’t miss out on this powerful marketing tool – add stickers to all orders!
2. Brand your packaging
Both first & last impressions are super important. When your product arrives at your customers’ doors, you want to create a beautiful experience the customer will remember. Custom branded packaging using stickers can be super effective, especially because custom-printed packaging is expensive in smaller numbers. 100% compostable stickers are available so you can put your packaging straight into recycling without impacting the environment.
3. Giving stickers away at events & fairs
How do you have the most significant impact at exhibitions? You’ve incurred considerable expense getting there & most people forget your brand as soon as they’re home.
Stickers can be a great way to extend the presence of your brand in a customer’s home or office, so you’re not forgotten.
Investing a few pence in a premium holographic or glitter sticker that looks excellent stuck on a laptop or phone and will continually be seen by your potential customer can be amazingly effective.
4. Make an impact with floor stickers
Floor stickers are more common today than ever since COVID-19 & social distancing. Why not turn your boring stay 2m apart sticker into a fun experience with your brand?
Get it printed in your colours, add your logo or add a fun message to make a memorable moment for your customers. If you’re investing in them anyway, why not go the extra mile and stand out a little.
I hope these ideas have given your creativity some fuel to realise what is achievable with custom stickers.
If you have any other ideas, questions or comments, please leave them below 🙂