The internet has changed many industries over the past two decades, but few have changed as substantially as marketing. What used to be done exclusively in print or on the radio or TV is now online, and how companies interact with customers and clients has changed dramatically. Today, customers can make direct contact with companies.
They can also be encouraged to spread the word about a positive experience with a business to their friends. Companies have never before had the potential reach that they do today, but they’ve never had as much competition either. Your digital marketing strategy will be a cornerstone of your company’s success, and the tips below can help you excel.
Learn About SEO
Teaching yourself about SEO so that you can position the content on your website for maximum appeal is a critical factor in making sure that the people who are most likely to want your product or service are able to find you. Digging down into SEO analytics and keeping up with changes can be fairly time consuming, so you may want to consider working with a professional. You can review on a guide on what an SEO consultant does to improve web pages and other ways that they can help you with your digital marketing strategy.
Branding with Stories
Content is king when it comes to digital marketing, and part of that is telling a story about your company and your brand. There are numerous ways and platforms in which to do this. Storytelling can help build an emotional connection with your customers, which can increase loyalty and set you apart from the competition.
Get Social Media Savvy
Knowing how to use social media effectively is vital. If you don’t have a lot of time to put into social media, you don’t need to be on every platform. It’s better to just have a presence on a few that you understand and update regularly than to have mostly-empty profiles everywhere. There is a lot to learn about driving social media engagement, and you may want to work with a professional. However you approach social media, one of the most important rules that you should follow is always being courteous online with your customers, even if they are irate. When you respond positively to a customer’s negative review or feedback and offer to problem solve, even if that customer remains angry, others have seen how you respond, and this makes a good impression.
Know Your Audience
To effectively do all the above, you need to know who your customers are. For example, to use social media, the best way, you need to know where they tend to gather. You can get information on your customers from collecting data on them as they interact with you on various platforms. You can also do surveys and focus groups. One of the best ways to get to know your customer base is with a loyalty program. This provides you with valuable data, and it also increases the likelihood that they will continue to use your product or service.