The Science of Infographics: Purpose, Benefits, and Tips


Infographics are becoming more and more popular. As a result, businesses everywhere are jumping on the infographic bandwagon in order to get ahead of the competition. But how do infographics work? What is their point? And why should you care about them? This article will explain these questions by detailing the purpose of infographics, the benefits they offer to businesses, and some tips for creating them.

What is an Infographic?

An infographic is a visual representation of information or data. The infographic organizes complex information into graphics so it’s easier to understand at a glance. It makes it easier to understand information like statistics, comparisons, and trends.

Infographics can be as simple as a pie-chart or as complicated as an interactive graphic with links and embedded videos. They are commonly used for explaining ideas, processes, events, news, data insights- anything that could be represented in a chart or graph.

The popularity of infographics has grown dramatically over the past decade because they are effective at creating interesting and engaging content.

The Purpose of Infographics

The primary purpose of infographics is to increase website traffic and engagement. The information contained in an infographic is more memorable than text, so people are more likely to share it with their friends and interact with it on social media.

Infographics allow readers to quickly absorb a lot of complicated information without having to read every word on the page. It’s easier to understand an infographic than it is to read a long article. As a result, infographics get shared and linked to more frequently on social media sites like Pinterest, Tumblr, Flickr, Google+, Reddit, StumbleUpon- even Twitter and Facebook.

Benefits of Infographics

There are many benefits to sharing infographics on your website. First, they can significantly increase traffic and engagement because of their shareability.

Second, the information contained in infographics is more memorable than text alone. It’s easier for people to remember statistics and facts when they are represented graphically instead of plain text.

Third, good-quality infographics can rank high on search engine result pages. In other words, they have the potential to increase your website’s SEO.

Fourth, infographics can help you build links from other websites. When an infographic is shared on a blog or website, a link back to your original post will usually be included in the description text- and sometimes a link to the infographic is even added as a graphic.

Fifth, infographics can increase your social media presence and followers. If an infographic gets popular on Pinterest or Tumblr, it’s likely that people will discover it through their friends sharing it. This means you’ll gain exposure on sites other than your own blog- which provides more opportunities for people to follow your brand and sign up for your email list.

Tips To Make the Best Infographics

Now that you understand why your business might benefit from infographics, how can you make one? There are many different types of infographics- some link to online content or videos, some include downloadable images or reports, and some come in the form of an interactive quiz.

There are a few general guidelines for creating infographics.

1. Make it simple and clear.

The simpler an infographic is, the more likely people will understand and engage with it. If your graphic looks complicated, confusing, or overwhelming at a glance, people will move on to something else without giving it a second thought. As a result, infographics should be easy to read from a distance so they can be shared and viewed on a variety of devices. Big, bold type and lots of white space help to keep your infographic readable and visually appealing.

2. Use relevant data and statistics.

Infographics are most effective when they use real facts and data that readers can relate to or find useful in their own lives. Good-quality photos should be included to complement the text and visuals.

3. Do your research.

Spend time learning about what other people have done with infographics, how they’ve used data, and what types of information readers find interesting or useful. You can also visit infographic submission sites to see which topics appear most often.

4. Make it unique.

The best infographics are the ones that can’t be mistaken for something else- no matter how simple or complex they are. Make sure that your infographic can stand out from the rest, otherwise, it won’t be shared as frequently as ones with more unique graphics and text.

5. Include a call to action.

If you want people to do something after viewing your infographic, include a clear “call to action” where they can find out more information or take action. You can also consider having them sign up for your email list, share the infographic on social media, or follow your brand on Pinterest, among other things.

One great way to make infographics is to use Venngage — a free infographic maker that offers many unique and creative infographic templates for wide use. To give you an idea, here are some cool infographic templates from their website!




An infographic is a visual representation of data and statistics. As readers scroll through an infographic, they are exposed to facts that they may not have known before. While infographics are most often used to represent numerical information, they can also be designed around the benefits of your product or services, seasonal themes, or upcoming events.

It’s important to keep in mind that infographics are best when they are designed with the reader in mind — so for this reason, it should go without saying, but never make an infographic that you wouldn’t want to see.

If you’re having a hard time making one from scratch, then consider using Venngage infographics. If you’re ready to make your very own infographic, click here!

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