Are you looking to spice things up and employ fresh, effective real estate marketing strategies, tips, and techniques in 2022?
Here’s a guide that can help you boost your revenue in the new year!
1. Host Virtual Tours
Virtual home tours made buying and selling houses a breeze during the pandemic. They provide such easy access and unparalleled convenience, which is why this trend is here to stay.
Prospective buyers can quickly browse through multiple listings in a single day without having to leave the comforts of their homes. You can cast a much wider net for potential buyers when you offer virtual tours for houses on the market.
2. Use CRM Software
Customer Relationship Management (CRM) software can effectively streamline and automate all of your client connections. The best and most robust software can integrate with the Multiple Listing Service (MLS) in a blink of an eye, making everything so much more convenient for you.
You can shift towards client-centric services with chatbots to engage website visitors when you’re not around. You can also opt for automated email marketing services as an essential element of your communication—CRM software can do it all.
3. Engage in Video Marketing
Technology is continuously advancing, and consumer preferences and behavior are evolving along with it. In 2022, prospective homebuyers no longer want to make purchasing decisions based on pictures alone. They want the immersive quality brought by in-depth videos to get a birds-eye view of the entire property.
Property listings that include videos get 4x more inquiries than those without. This metric is why it’s worth investing time and resources to create compelling videos of your listings. You can also leverage video to advertise your real estate marketing services. Tell a story to build a connection with your prospective client base, and highlight what you can offer.
4. Live Stream
Live streams on Instagram, Facebook, and YouTube are excellent modern substitutes for face-to-face interactions with your audience. To choose the best platform, go where your client goes. If your client base is active on Facebook, then regular Facebook Lives are sure to help your visibility.
You can leverage live streams in different ways. You can host an in-depth Q&A to demonstrate your experience and expertise in the real estate industry. Or you can host a virtual tour of a house that’s on the market.
Live video can help you engage with your audience, show off your knowledge, and build valuable connections on the way!
5. Employ Old School Tactics
While online advertising efforts are affordable and efficient, a significant percentage of real estate buyers still prefer traditional marketing methods to help them decide what to look at and what to buy.
You can easily capture this audience by creating informative and visually compelling real estate flyers to advertise your listings. PosterMyWall is a fantastic online graphic design tool that can give you a head start. It’s never been easier to create high-quality posters, flyers, and social media content that will draw your audience to your listings!
6. Optimize Your Website
Your website contains everything clients and prospective buyers need to know. You must optimize your site to drive organic traffic to boost visibility and conversions.
Ideally, your website should have:
- An Internet Data Exchange (IDX) tool to make real estate searches easier for prospects. You can also integrate Zillow into your website.
- An intuitive navigation structure, with responsive and quick-loading web pages.
- Featured listings, like the most popular single-family homes in the area right now.
- Client testimonials to back your expertise. Firsthand feedback can increase your sales conversions and closings by a massive 34%.
- High-quality photos and videos.
- A clear call to action to maximize signups and urge prospects to act now.
A well-structured, optimized website will appear at the top of search engines and will continuously generate leads for a long time to come.
7. Invest in Facebook Ads
Facebook’s wide reach and customizable features can provide real estate agents excellent returns on their investments (ROI). You can reach your targeted audience by creating compelling real estate graphics and ads that show off your listings.
8. Leverage Content Marketing
Content marketing has taken the world by storm, and if you’re not already on the bandwagon, you should get started as soon as possible.
Create meaningful, relatable content for your website, regularly post on social media, host a podcast, start a newsletter, or post real estate videos on YouTube. There are many different ways to sell products online; you just need to find your target audience and address their pain points and specific needs.
You don’t need to be a design expert to begin advertising online. PosterMyWall offers thousands of customizable templates, themes, fonts, stock photos, and graphics you can use to create real estate posters and promote your products!
9. Check Out NextDoor
NextDoor is a geo-targeted social media app that connects residents within a specific neighborhood. You can create a real estate business page and advertise on the app to generate interest in listings in the area.
10. Customize Your Closing Gifts
From the moment a prospect shows interest in a property to the time they seal the deal, you and your client will be in constant communication. After several weeks or even months of working closely, you will have built a special bond that this new homeowner will not soon forget.
You can build on this relationship by giving them a unique closing gift that they will cherish and forever relate to the new home you have brought into their lives. Your services will stay in your mind for years to come, and their personal recommendation will do wonders for your future in the industry.
11. Link With Influencers
Influencers have built-in audiences of thousands or even millions. They know their audience and can instantly mobilize them with just one post. Their expertise in your industry makes them excellent resources you can partner with.
Work with local influencers for more conversions. Choose a personality that can add value to your marketing game and increase brand awareness.
A mix of old-school charm and emerging technology can quickly transform your marketing game in 2022. Remember, it will take time to establish yourself as a leader in your industry. Be patient, continuously generate valuable content, and provide top-notch services to your clients to keep the revenue coming.
Streamline your workflow and leverage readily available digital solutions for your marketing needs. If you want to create content to boost your brand online, a handy app like PosterMyWall can give you what you need in just a few clicks. You’d be surprised at all the difference it can make!