A new Brittany Mahomes Adidas campaign video, posted to Instagram, opens with a pair of black micro shorts so abbreviated they constitute more of a statement than a garment, and closes with something rather more interesting than the outfits themselves. The reel, which cycles through five distinct Adidas Training looks, is the surface layer of a relationship between Mahomes and the brand that, as Sports Illustrated has reported, extends well beyond social content.
What the Brittany Mahomes Adidas video actually shows
The video, shared via Instagram, is structured as a changing-room reel shot inside a gym, each transition delivering a new co-ordinated set. The first look, the micro shorts with a matching black sports bra carrying Adidas’ signature white three stripes along the sides, is the most photographed, partly because the shorts ride high and partly because the whole ensemble, completed with white crew socks, grey Adidas sneakers and oversized black sunglasses, has the quality of a mood board made flesh. The sports bra stops above the waist; her long blonde hair falls straight down her back. The gym functions as a set, its clean lines standing in for the kind of aspirational fitness space that sells as much as any garment does.
From there, Mahomes moves through a maroon matching set, a cropped short-sleeve top paired with loose athletic skorts, white Adidas stripes running across both pieces and co-ordinating white-and-maroon sneakers pulling the look together. A blue set follows, the shorts swapped for skintight leggings with white stripes down the legs, Mahomes turning sideways to the camera before offering a smile. One transition layers a black-and-white track jacket over a workout set, the styling logic being demonstrably practical: these pieces are built to mix. The final look returns to black, fitted capri leggings and a plunging sports bra, paired with black sneakers.
‘Unfortunately you do need all of it,’ Mahomes wrote in the caption, tagging Adidas Training and adding the hashtag OriginalsSport. The joke lands because it is also accurate: the reel is constructed so that each look makes the next one feel necessary.
Team Mahomes and the collegiate connection behind the Brittany Mahomes Adidas partnership
What the styling content does not foreground is the structural dimension of the Brittany Mahomes Adidas arrangement. According to Sports Illustrated, Mahomes co-leads ‘Team Mahomes,’ an Adidas initiative built around supporting collegiate women’s soccer programmes and athlete mentorship. The initiative positions her not as a passive face of the brand but as a participant in its infrastructure around women’s sport, which gives the gym reel a slightly different context. The workout content and the programme operate in parallel: one is visible, one is operational.
That dual register is worth noting because it reflects a broader shift in how brands structure celebrity partnerships. The ambassador-posts-content model has not disappeared, but it has been supplemented, in some cases, by arrangements that involve the ambassador in the work itself rather than simply in the promotion of it. Whether the ‘Team Mahomes’ collegiate programme or the Instagram reel reaches more people on any given Tuesday is not really the point. The two things do different work: one builds equity, one builds reach.
Mahomes is 30, and the mother of three. The fitness content she produces sits within a well-established genre of celebrity-as-athlete-adjacent content, but the Adidas relationship, as Sports Illustrated describes it, suggests the brand has invested in something longer and more structural than a seasonal campaign. The collegiate mentorship angle, if sustained, is the kind of programme that tends to generate its own coverage well past the initial announcement, which is a different kind of return on investment from a single Instagram reel, however many times the shorts get screenshotted.
