Web design is an industry that’s continually shifting, with trends coming and going almost daily. Whilst some have more longevity than others, the best of these will shape how we design, and improve the way that people experience the web. Since there’s so much stimulating information online, a website needs to stand out in order to grab people’s attention and keep them engaged long enough so they consume the content you provide.
When seeking professional web design in London, we recommend enlisting the services of an agency that keeps abreast of the latest developments. This will ensure that your site is able to attract your target customers and provide them with an experience that lives up to their expectations. Here’s a breakdown of the top web design trends for 2021.
Asymmetrical layouts challenge one of the most fundamental elements of user interface design – the grid system. Whilst there’s nothing wrong with using traditional UI grids, the trend of using asymmetrical grids and layouts can really make a website stand out. Asymmetrical layouts are certainly more daring, but they can also provide greater freedom of design. Asymmetry can result in a lack of balance on the page. That’s why it’s so important to consider the size, colour, and movement of your elements before arranging them.
Extreme minimalism and maximalism
Minimalism and maximalism have both found themselves in the spotlight in recent years. However, 2021 will see them sharing the stage in their most extreme forms. Minimalism thrives on simplicity, removing excess design elements to improve the user experience. Essential elements, such as clean text, basic shapes, limited colour palettes, and empty space combine to create websites which are simple, functional, and highly memorable. Maximalist web design in 2021 emphasises creative expression over order. This approach avoids traditional approaches like intuitive user interfaces and instinctive layouts.
Parallax scroll animations
Parallax scroll animations have been a popular trend in web design for years. However, in 2021, we can expect to see more explorations of what can be achieved with this technique. With parallax scrolling, the background of the webpage moves at a slower rate than the foreground, creating a 3D effect when you scroll. When used subtly, it can make a website distinctive and memorable. Keep in mind that not every parallax scroll animation needs to make grand gestures on the screen.
Whilst vertical scrolling has long been the standard for websites, horizontal scrolling has found its way into the spotlight in recent years. Despite it having more than few critics, it is a trend to watch out for in 2021 due to it becoming much more sophisticated and user friendly. Horizontal scrolling is becoming particularly popular for mobile devices since users can easily swipe right and left. Once considered a web design faux-pas, horizontal scrolling is making a big comeback.
Augmented reality (AR) experiences
Augmented reality has come a long way over the years. Once used to facilitate navigation for airline pilots, it’s now moved into web design to create unique and exciting experiences for audiences. Augmented reality is becoming more readily available on websites and apps of all shapes and sizes in 2021. Fabricated images are layered over reality, allowing users to see the world around them. A smartphone’s camera lets them see computer-generated images on top of their real surroundings. Essentially, AR is able to link reality and virtual reality with dramatic effect.
Web design trends are changing constantly as designers look for new and innovative ways to create better experiences for users. Whilst keeping on top of them all can seem almost impossible, these are a few which will stand out from the crowd in 2021.