New York is the city with the largest population in the US. It is an important centre for international diplomacy and it has also sometimes been referred to as the ‘capital of the world’. The pandemic was a huge leap into the digital community especially in a highly global hub such as New York.
Several businesses in New York either discovered the advantages of online marketing for the first time, realigned their branding strategies across all their social media pages, or strengthened their online presence by maximising the power of the internet and the increased dependence of customers on mobile apps.
A common denominator for all these major changes are efficient search engine optimization (SEO) strategies. Digital firms specialising in search engine optimization in New York strongly stressed the importance of a solid marketing strategy when traversing the online community’s demands and expectations.
SEO has been around since the internet dominated the world. It has undergone several major changes to accommodate tech innovations and smarter, more meticulous customers’ buying decisions. And for a city like New York where all sorts of businesses and commerce are taking place, applying SEO practices is a huge advantage.
Below are the top three trends you need to do if you have a business in New York to maintain secure long-term security either for startups and established businesses.
- Operational changes should reflect on your digital presence
Yes, shifting the bulk or at least the essential parts of running your business into its digital counterpart entails a major adjustment. But think about the opportunities it could unlock. With more and more people becoming reliant on online transactions and delivery options, why would they risk their health and safety by leaving their house to purchase what they need or order anything on the internet instead?
Once you choose to update your services, you need to make sure customers can find the said updates on your website. Create a pop-up form where people can provide their preferred payment options, or add a page for order confirmation where customers are redirected once they successfully add and finalize the items in their carts. This would also mean incorporating service-related keywords as well as keywords about delivery services and online payments.
- Invest in video content marketing
Video marketing continues to surge as an effective way to catch the attention of target customers. It effortlessly gauges audience interest and keeps them hooked. After all, people generally have a short attention span. They prefer businesses to spoon-feed the information they need. Include explainer videos in your blogs and add tags that are related to the service or product discussed in your article. Add short but concise text to make your videos more informational. Better yet, start your own YouTube channel and maximise the power of creative multimedia content to spread more information about your services and your business.
- Dial down on keyword research and keyword volume on content
Are you notorious for bombarding your content with several keywords? The chances are, you might just be pushing your website further down the rankings on search engine results. The most important factor to focus on is value. Take a step back on researching keywords for your brand and instead shift your focus to the most commonly raised topics related to your business.
What do people frequently ask about regarding your products? What search terms or phrases led most leads to your website? SEO is no longer about finding and using the most searched keywords on your content. Rather, it is defined by discovering what customers need and seek the most from your business and then providing rich, informative, and highly relevant content as a response.
An agency specialising in search engine optimization in New York will continue to influence the way businesses and industries will be perceived by customers. It will prevail as an essential component in producing a fool-proof strategy for building brands, audience acquisition, and retaining customers.