The increasing use of the internet as a way to obtain products or services has created electronic business models that respond to the needs of each user, so today we present the different types of electronic commerce that exist. E-commerce is here to stay and the various challenges facing society confirm this. In a digital world where more people join the use of online platforms for the purchase and sale of products, goods and services, it is important to know the interests and needs of each user group, in order to provide a quality service that is properly addressed to them. That is why there are different types of electronic commerce.
The importance of e-commerce today
Electronic commerce has shown to have many advantages over conventional ways of buying or selling a product or service. Convenience, saving time and money, even health care, are just a few factors that influence the preference of purchasing products online instead of physical stores. Not to mention the benefits of comparing prices and variety of products, in addition to obtaining promotions, as well as finding greater availability of the required object and ease in terms of returns.
Types of electronic commerce
Having explained this, now yes, let’s get to know the different types of electronic commerce and analyze which one best suits your needs.
B2B: Business to Business
This model focuses on business-to-business transactions or between companies, making the commercial relationship between corporations more efficient. It is one of the types of electronic commerce in which the participation of final consumers does not enter. Only sellers, suppliers, buyers and intermediaries. The purchase and sale that takes place between companies is usually of products that are sold wholesale or of raw materials that one company manufactures and another requires for the production of its products, which in turn will be used by other industrial sectors.
B2C: Business to Consumer
It is one of the most used types of electronic commerce in online platforms, since it is directed from the business to the consumer. In other words, it is the one where a company offers a product or service to those who directly need it. It is the most common model of online stores. It is likely that different brands that fall within this category come to mind, and it is currently a very efficient way of offering products to the final market. The best example is probably the fashion industry, which continues to be stable. Over the years, new online shops have risen and conquered a considerable portion of the market. In particular, the popularity of handmade jewelry stores has consistently increased in recent times. On the other, consumers’ pursuit for authenticity hasn’t compromised mass-produced jewelry success, thanks to the consistent marketing efforts of established brands
C2C: Consumer to Consumer
It is the model aimed at transactions carried out between consumers. With this type of electronic commerce, consumers make their products available for purchase and sale, which are usually second-hand. Ease and speed are important factors in this way of doing business online. In addition to the opportunity to compare prices and take advantage of offers. Without a doubt, it is a current and digital way of promoting the reuse of products at a lower cost.
B2G: Business to Government
Focused on commercial transactions between companies and government. It is the type of electronic commerce where marketing, consultancy, engineering or any other service necessary for public administration providers are made available.
B2E: Business to Employee
It promotes internal electronic commerce in companies, since it is focused, on the relationship between a company and its employees. It is usually a common tool in large corporations, with the aim of offering offers to their employees through their online portals and thus improve job performance.
G2C: Government to Consumer
If we think that the online provision to carry out public procedures is not a type of electronic commerce, I fear that we are wrong. This way in which the government provides digital spaces to the consumer is also electronic commerce, since there is a monetary transaction for a procedure, in addition to the opportunity to access it at any time from any electronic device.
There are different types of electronic commerce that adapt to the specific needs of each business, so it is important to receive expert advice to find out the most efficient way to present your products or services to the right audience.