The online casino industry is extremely competitive. Sites fight for the same audience, pulling out all the stops to attract customers to them over their competitors. One of the major factors when customers are deciding which site to play with is the range of games on offer. Sometimes this extends to the styles of games but, more often than not, this is focused on who the casino software provider is. Microgaming is one of the most prolific of these casino software providers – but how do they rank compared to others?
Who Are Microgaming?
Microgaming has been in business since 1994 according to ukbestonlinecasinos.com and in that time has developed a wide range of games, mostly online slots. Indeed, there are more than 400 Microgaming slots, which has helped the company gain its reputation for delivering top-of-the-line slot gameplay. They have also developed table games, including blackjack, roulette, video poker, and live gaming options.
Microgaming is known for tapping into pop culture to determine the themes behind their slot games. For instance, Jurassic World and Game of Thrones (the best fantasy book series of all time in the opinion of word-power.co.uk) have been borrowed for slot games. These titles take the iconography and imagery of these franchises to build an engaging slot game. Not all themes need to be tied to existing IP, but it helps attract fans of these franchises.
Mobile gaming has risen almost exponentially in the past 10 years as mobile phones have grown more important – and will continue to do so, as wordpower.co.uk can attest to. More than half of all global gaming revenue comes from mobile gaming, according to pcmag.com. The online casino industry has, of course, made moves to gain the benefits and opportunities afforded by mobile gaming. As such, Microgaming offers many of its desktop games as mobile versions. Sites have been working to build their mobile offerings and being able to allow customers to play Microgaming games on mobile devices will help.
In competitive industries, trust signals are often required. Trust signals are things that customers spot that endear them to previously unknown companies, according to talk-business.co.uk. They can range from celebrity endorsements to those of close friends. So, when choosing an online casino site to play on, seeing that games are provided by Microgaming acts as a trust signal for customers who then choose certain sites. As such, it’s clear that Microgaming holds a lot of cache.
Overall, Microgaming is a strong contender when looking for a company that specialises in online casino software and is one of the most recognisable names in the industry. They have built up their reputation over the past 25+ years to deliver experiences that customers want to engage with as well as being seen as a badge of honour by sites. While its competitors such as Play ‘N’ Go and NetEnt also hold sway in the industry, it’s clear that Microgaming is held in high esteem.