Marketing is described by Wikipedia as the use of “marketing practices to promote the quality and usefulness of a product or service.” Marketing, therefore, can be defined as the systematic... Read More

Though it is one of the biggest live streaming platforms, Twitch is usually overlooked when it comes to non-gaming content. Unknown to most people is that Twitch has a whole... Read More

Marketing Management is an essential managerial discipline that focuses on the allocation of resources in order to improve and increase the performance and relevance of a company. It helps establish... Read More

In the world of marketing, everyone knows that they are two different things. While marketing deals with the overall strategy of selling a product, sales deals with the actual selling.... Read More