Clemta has opened up more of its Partner API, so software and finance platforms can sell U.S. company set-up, tax and compliance help as their own product.
London, The United Kingdom: Clemta, whose platform helps people form and then run a business in the U.S., has made its Partner API bigger. SaaS platforms, fintechs and professional service providers are now able to plug four things into their own products: bookkeeping, ongoing compliance, tax filing and the formation of a U.S. company.
Clemta has helped more than 21,000 entrepreneurs. They come from 170+ countries. Its lesson is simple: forming a company is rarely the end. Often a longer business relationship starts there.
The numbers show it. Of all the people who used Clemta to form a company, 92% returned for one more service or several. The average customer uses 3.4 services.
Help is needed well past incorporation. That is why Clemta grew the Partner API: partners should be able to stay beside a customer for as long as the U.S. business runs.
What the API Can Do Today
The first version did two jobs. It took in company formation requests, and it tracked the status of each. Now it also covers EIN applications, document management, compliance requirements, tax filings and service orders.
A partner has to integrate only once. It can then offer company formation, bookkeeping, a registered agent, tax filing assistance and other solutions that follow incorporation. Its partnership agreement decides which.
Three tools are new. The first is webhooks, which deliver automated status notifications. The second is a sandbox for trying out an integration. The third is a dedicated partner dashboard, the place to manage services, pricing and billing.
Selling Under the Partner’s Own Brand
Why would a platform want this? It can sell U.S. business services with its own brand on them. Its relationship with the customer stays direct.
The partner shapes the customer experience and picks the retail price. Clemta does the underlying operational work. Pricing is partner-based. There is consolidated monthly billing, and nobody is asked for upfront commitments.
Three examples help. A fintech could place U.S. company formation inside the onboarding journey it has. An accounting firm could do more for international clients. And business solutions could be added by a SaaS platform that never builds the operational capabilities itself.
“Entrepreneurs shouldn’t have to move between disconnected platforms to establish and operate a U.S. business,” said M. İlayda Şencan, who is CEO of Clemta. “We believe the next step is making these services available wherever entrepreneurs already manage their businesses. By opening our infrastructure to partners, we’re enabling other platforms to deliver a more complete experience while building new opportunities for their own growth.”
Where to Find Out More
Eligible partners can join the white-label program now and use the Clemta Partner API too. Clemta’s website has the technical documentation and program information.
Learn more: clemta.com/whitelabel-program
